Technology will be installed on some tram routes to help explore how passengers use the network. We’re conscious that our passengers travel habits are always changing and the trial will allow us to look at ways to implement improvements to our service.

A Wi-Fi sensor will be used on some trams and at some stops to help us analyse passenger numbers and direction of travel.

As you would expect, we generate and collect information every day to help us improve our service. We expect the ability to understand passenger travel preferences when examined with the information we generate providing tram services will help guide us on how to provide travel options that will better match passenger demand.

Just like all the information we use to plan our service improvements, we will collect this anonymised and non-identifying information according to all applicable laws, terms and conditions. We take privacy very seriously at Yarra Trams.

The trial will be used to help us determine if the ability for us to use this information and these statistics will help inform network improvements and allow us to stay in touch with the changing ways that Victorians are using public transport.

We’re partnering with a company called Flowly to undertake the trial and for more information visit www.flowly.re.

If you prefer, you can also ‘opt out’ of participating in the trial by turning off WiFi while travelling or visiting the trial website here and submitting a short form.

If you still have any questions, please contact our Privacy Officer using the information below :

Privacy Officer
Yarra Trams
GPO Box 5231
Melbourne VIC 3001
Tel: (03) 9619 3200
Email: Privacy.Officer@yarratrams.com.au